Friday, August 01, 2008

Choco Pie

Choco Pies, a Korean favorite snack food. For folks back home, think Moon Pie. Chocolate Moon Pie.

So tell me readers, which is more pathetic.... (a) that one of the local networks produced a 30 minute program devoted to the history and development of the Choco Pie? or (b) that The Stumbler actually WATCHED a 30 minute program devoted to the history and development of the Choco Pie?

Speaking of Choco Pies, I found this interesting (but 3 years old) article on the Arirang website while searching (unsuccessfully) for a link to the above-mentioned show:

Korean Confectionary Firm Produces a Choco-Pie Index to Gauge Consumer Prices

You may have heard the terms like "the Big Mac index" and the Starbuck's Tall Latte index. By tracking the prices of those popular foods around the world industry watchers compare exchange rates and prices in different countries.

Well most recently Korea's confectionary manufacturer Orion came up with an index of its own based on the prices of its all-time favorite product Choco-Pie a chocolate-covered snack. The company says as with the Big Mac the Choco-Pie is a standardized product selling well around the world. The regular box of 12 pies costs 1 U.S. dollar and 99 cents in Korea. New Zealand had the highest Choco-Pie index of 3-point-34 dollars. China, Vietnam and Russia were the three countries where the product was the cheapest costing as little as a dollar 39 cents for a box.

MAY 04, 2005

I had no luck finding a chart of the Choco Pie index behavior over the past three years, but then again, I am not familiar with financial data websites.

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