Monday, November 03, 2008

Brand Envy

I saw this car on the street last month. Ssang-Yong is a Korean automobile manufacturer that's been around a long time, although recently they were purchased by a Chinese company. The Musso is one of their popular SUV models. But this car has a Mercedes-Benz logo on the back! I thought this fellow just wanted a Benz, and stuck this logo on his car. But as I searched on the internet, apparently Ssang-Yong had a partnership with the Benz for awhile. Maybe this is a legitimate logo?

But regardless, this is a good marketing opportunity - sell luxury car emblems for consumers to install on their cars. Change that Kia into a Cadillac for only $15.95...hmmmm, good idea?


Anonymous said...

You can put lipstick on a pig, but... :-)

Why am I here??? said...

It certainly adds up doesn't it!!!